The RSA team is back with another marketing history lesson for you. Today, we are going to be diving into the history of television advertising. Most young people today probably don’t even have a cable box and get all their television from various streaming services. But, I bet if you asked your parents and grandparents they remember when televisions came out and started appearing in households all over the place!
We hear it’s screams and shrieks season; and with the season comes the opportunity to lean into all things spooky with your marketing. However, there is a fine line between just enough and overdoing it. The RSA Marketing team has put together a guide on what to do and what not to do when marketing your business during the Halloween and fall season.
When most people hear the word audit they associate it with their taxes and a cold sweat begins to form on the back of their neck. However, the word audit literally means “to-examine” and there are many types of audits that aren’t nearly as nerve-wracking as a tax audit. In this blog, we will be discussing website audits, and how you can conduct your own website audit to determine the overall health of your business website.
Are you one of the millions of people globally preparing to launch a website at this very moment with the hope that you’ll reach your customers and grow your business? Great! Get in line. With over 547,200 websites launching on a daily basis worldwide, you’ll quickly find that your new website is merely a grain of sand on its own in a sprawling desert. How on Earth can you expect your new website to rise to acclaim in a sea of billions of websites? While the answer to stand out can be quite complex, it’s as simple as implementing the right post-launch strategy to gain traffic traction.
Amid the ever-evolving marketing landscape, businesses continue to seek out marketing agencies to oversee the critical marketing services they need to successfully brand their business, reach their audience, and grow over time. With a reported 50% of businesses utilizing marketing agencies for their varied service expertise, the sheer amount of marketing agencies is as diverse as the services they provide. Robert Sharp & Associates has learned over time that not all marketing agencies are created equal, nor is the level of service they provide.
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