Making a Kickass Splash with a Small Marketing Agency
– By #Robert Sharp & Associates
Can you remember the time you landed your first whale? The client you never thought you’d get because your team was seemingly too small among big fish or the RFP you went for with hesitation because geographic isolation seemingly separates businesses in small towns from business in large cities? How did you feel? Why did you stand out as the right team to fit the bill of a new project?
In a golden age of marketing development, new paths of thought, practices, and process, there’s never been a greater emphasis on being the one to stand out in the crowd. With a yearning to perform at light-speed to meet the needs of new clients and business, our team has been thinking a lot about the ways that we stand out as the right team to choose when we pursue new business ventures in new places with new people.
Sure, it can be easy to fall into the mindset that you’re too small to achieve great things, but the truth of the matter is that there has never been a better time to try. To persevere despite the obstacles that may stand in your way. It’s 2021 and we’re inspired – inspired by the stories of those in a close-knit marketing community made up of friends, partners, and mentors who’ve achieved amazing things for major brands with a tenth of the man-power of urban marketing agencies with affiliates around the world.
As an ongoing success story, 30 years in the making, we’ve surely enjoyed the fruits of making kickass splashes as a small agency, working with businesses bigger than we can imagine. (And yes, it’s just as exciting every time.) Time and time again, we think back to these moments with as much of an eagerness to achieve then as we do now. With the right team, the right passion for service, and an incredible spread of skills and creative thinking throughout our office, we decided to spend time going around asking different members of our team why RSA, a smaller full-service marketing agency, is the right choice for clients of any size – from the local Betty’s Cut and Curl to the businesses on Wall Street. Here’s what we found:
“Whether it’s our location, quality of service, or low overhead, RSA has the time and resources to provide exceptional services that not only keep up with, but outpace the work of larger firms in our industry. Nowhere else in a firm larger than ours will find an opportunity to sit in a strategy meeting with the CEO without having to pay a premium price or be an elite business. That’s what matters.” – Tony Dodd, Vice President of Web Development & Digital Marketing
“We succeed with clients of all sizes because we have a diverse team that collectively holds a desire to genuinely help people. Regardless of the size of a client’s business, we believe the relationships we share with those we serve supersedes the monetary gain we receive from a project no matter what.” – Tracey Kennedy, Account/New Business Representative
No matter who you ask around the office, it is clear that the values we hold pertaining to integrity, respect, and support remain the foremost concerns and positively impacts our ability to achieve and succeed overall. When you work with an agency with the quality of people and service as RSA, you’re not just getting a grab bag of advertisers who know how to advertise, you’re gaining valuable team members who care about you and want to help you do amazing things.
“Robert always says it best when he asks prospective clients if they would like to be the largest clients in a small agency or the smallest clients in a large agency. The work we do here at RSA allows us to leverage the needs of clients of all shapes and sizes equally, something that you won’t find anywhere else.” – Stacey Sharp, Vice President/Agency Principle
“The attention that we can give our clients as a smaller, full-service marketing agency is one of the greatest assets we can provide our clients – an asset that is few and far between these days. Our clients aren’t just clients and we aren’t just marketers to those we serve, we’re friends, partners, and more. What’s better than having access to a team of skilled individuals who not only care about your business, but know you personally and care about you too? That’s an invaluable exchange.” –
In a golden age of marketing development, new paths of thought, practices, and process, there’s never been a greater emphasis on being the one to stand out in the crowd. With a yearning to perform at light-speed to meet the needs of new clients and business, our team has been thinking a lot about the ways that we stand out as the right team to choose when we pursue new business ventures in new places with new people.
Sure, it can be easy to fall into the mindset that you’re too small to achieve great things, but the truth of the matter is that there has never been a better time to try. To persevere despite the obstacles that may stand in your way. It’s 2021 and we’re inspired – inspired by the stories of those in a close-knit marketing community made up of friends, partners, and mentors who’ve achieved amazing things for major brands with a tenth of the man-power of urban marketing agencies with affiliates around the world.
As an ongoing success story, 30 years in the making, we’ve surely enjoyed the fruits of making kickass splashes as a small agency, working with businesses bigger than we can imagine. (And yes, it’s just as exciting every time.) Time and time again, we think back to these moments with as much of an eagerness to achieve then as we do now. With the right team, the right passion for service, and an incredible spread of skills and creative thinking throughout our office, we decided to spend time going around asking different members of our team why RSA, a smaller full-service marketing agency, is the right choice for clients of any size – from the local Betty’s Cut and Curl to the businesses on Wall Street. Here’s what we found:
“Whether it’s our location, quality of service, or low overhead, RSA has the time and resources to provide exceptional services that not only keep up with, but outpace the work of larger firms in our industry. Nowhere else in a firm larger than ours will find an opportunity to sit in a strategy meeting with the CEO without having to pay a premium price or be an elite business. That’s what matters.” – Tony Dodd, Vice President of Web Development & Digital Marketing
“We succeed with clients of all sizes because we have a diverse team that collectively holds a desire to genuinely help people. Regardless of the size of a client’s business, we believe the relationships we share with those we serve supersedes the monetary gain we receive from a project no matter what.” – Tracey Kennedy, Account/New Business Representative
No matter who you ask around the office, it is clear that the values we hold pertaining to integrity, respect, and support remain the foremost concerns and positively impacts our ability to achieve and succeed overall. When you work with an agency with the quality of people and service as RSA, you’re not just getting a grab bag of advertisers who know how to advertise, you’re gaining valuable team members who care about you and want to help you do amazing things.
“Robert always says it best when he asks prospective clients if they would like to be the largest clients in a small agency or the smallest clients in a large agency. The work we do here at RSA allows us to leverage the needs of clients of all shapes and sizes equally, something that you won’t find anywhere else.” – Stacey Sharp, Vice President/Agency Principle
“The attention that we can give our clients as a smaller, full-service marketing agency is one of the greatest assets we can provide our clients – an asset that is few and far between these days. Our clients aren’t just clients and we aren’t just marketers to those we serve, we’re friends, partners, and more. What’s better than having access to a team of skilled individuals who not only care about your business, but know you personally and care about you too? That’s an invaluable exchange.” – Justin Mather, Art Director
“It all comes down to a service difference. When you choose an agency like RSA, you get to know the whole team, not just the people who meet with you in a discovery meeting. We’re big enough to do everything in-house, but small enough to provide that familiar, hometown-service that many seek to provide, but never can. Our clients aren’t just clients, they’re our friends.” – Kandi Cornford, Digital Strategy Lead
Choosing to be the small marketing agency that is bold in approach, firm in upholding our values, and true to who we are will always be the wind beneath our wings that leads us to do great things. Whether you’re a small marketing agency looking for confidence in a sea of sharks or a large business looking for a fresh perspective and a willingness to achieve great things by all means possible, look to Robert Sharp & Associates – we’d love to chat.
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