Must watch videos produced by the RSA team in 2021
– By #RSA
As we wrap up 2021 and head to the New Year, we often reflect on the year behind us. 2021 was a great year for the team at Robert Sharp & Associates. We worked hard all year to produce amazing strategies and content for a variety of different clients.
In recent years, video content has become an increasingly popular way to share information about your products, services, and company values. Video content often sees higher engagement than regular static content, and the best thing about video is it can be repurposed in a variety of ways. One video can be aired on television, be posted on social media, used in video ads, as well as be embedded on your web page.
With video becoming such a popular way of sharing information, the video production team at RSA worked hard in 2021 to produce some truly memorable website and social videos, television commercials, or educational videos for our clients.
Here are some of our favorite videos the RSA team produced in 2021:
Rapid City Area Schools
In 2021 an amazing partnership blossomed between the team at RSA and the Rapid City Area School District (RCAS). Many of our employees have children in the school district, and many of us attended ourselves as children, so getting the opportunity to work with them this year has been a rewarding, memorable experience. Throughout 2021, the RSA production team filmed, edited, and produced around 40 videos for RCAS. With our top-of-the-line video and audio equipment, the RSA team was able to conduct interviews with students and faculty, and capture memorable footage to tell their stories. These videos ranged in a wide variety of topics from suicide and bullying prevention, to educational resources for teachers, student outreach programs, and more. Two of our favorites have been shared below.
RCAS - Handle With Care
In 2021, RCAS launched its new “Handle with Care” program. This program is intended to aid teachers in identifying and working with students who may have experienced a traumatic event at home. RCAS teamed up with the Pennington County Sheriff’s Office and the Rapid City Police Department to help principals, counselors, and teachers identify students who may require special care after witnessing a crime or trauma. With emotionally impactful b-roll, first-hand testimonies from local law enforcement and school officials, and an educational voiceover, this video does a great job highlighting the “Handle with Care” program and why it is crucial to Rapid City youth.
RCAS - Pathways - Academy of Health Services – Informational
RSA also worked alongside RCAS to promote its Pathways Program. Pathways is a program intended to help students learn the knowledge and skills they need to explore a variety of career options in high school. Students in high school can decide on a certain career “pathway” to learn and take classes about a certain profession. This program is designed to help students decide what they are interested in and gain deeper insight into the profession before entering the workforce or attending post-secondary education. To learn more check out this video put together by the production team at RSA!
Box Elder Economic Development
Big things are happening in the City of Box Elder! When Box Elder approached us to help them showcase their economic development, we couldn’t wait to get started. The purpose of this video project was to give City of Box Elder employees something to show potential business owners looking to expand or move their business to Box Elder. This video combines tailored stock footage, animated charts and graphs, b-roll from community events, and drone footage to showcase not only the lifestyle in Box Elder but all the space available for new businesses. The video was also cut down into shorter versions to be shared online and on the Box Elder website.
Reptile Gardens
Reptile Gardens is one of the most popular tourist attractions in the Black Hills with the largest collection of reptiles in the world! To showcase the fun atmosphere of Reptile Gardens while also highlighting the reptile species they are known for, RSA came up with this “Party Like a Reptile” TV spot. Using catchy, upbeat tunes and captivating shots of the animals, this spot is sure to grab your attention!
RPM & Associates
As mentioned, video content has become increasingly popular in recent years to tell your story, showcase your business, and more. With the rise in video content, the RSA team has seen many websites incorporate videos into their web design. Instead of a large hero image on the homepage, many businesses are leaning towards a large video. This is a great way to immediately capture someone’s attention. This video for RPM & Associates sits on the homepage of their website. With a wide variety of wide, medium, and close-angle shots as well as footage of their facilities and employees, this video helps to tell the story of RPM & Associates and the work they do.
Action Mechanical
Anything dog-related at RSA is a HUGE hit. So when our friends at Action Mechanical approached us with their Man’s Best Friend idea for their new television commercial we were so excited. The RSA team went to work writing the script, setting up the shoot, and of course, finding our doggy talent for the commercial. This commercial grabs your attention due to its funny and heartwarming nature but still does a great job educating you about Action Mechanicals technicians and the premium service they provide.
Kitchen & Bath Showcase
Kitchen & Bath Showcase is a local business that specializes in bathroom and kitchen redesigns. However, not many people are aware that their design team can help you from start to finish. From picking out your appliances to showing you a 3D rendering of your space, coordinating with contractors and builders, and more, they are so much more than just a showroom. Our goal with this spot was to showcase that. With before and after shots of kitchens remodeled by their team and an informative voice-over, we helped educate potential customers on the wide variety of services Kitchen & Bath Showcase offers.
Working on video projects is one of our favorite things at RSA. Not only do we get a chance to get out of the office and interact with our clients firsthand, but we gain a better understanding of who they are and what they do.
If you are looking for captivating video content that tells your unique story give Robert Sharp & Associates a call at (605)341-5226. Our production team can help you every step of the way from idea conception to the final product!
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