What We Know

Posts for June 2016

Timing is Key: Google’s New Tool

June 15, 2016

While technology continues to advance, Google has recently released a tool for businesses to see how well websites work across a variety of platforms (desktop, mobile devices, etc). This really isn’t surprising considering Google changed its algorithm in 2015 to give mobile-friendly websites more stature in search rankings. People spend more time searching on their mobile devices instead of their computers, which pushes companies to make their websites more mobile-friendly. According to KPCB mobile technology trends by Mary Meeker, 51% of users view content through a mobile device compared to 42% on desktop. The bottom line is this: if your website is mobile friendly, you’ve taken an important first step. However, if your website’s load time isn’t optimized – for mobile devices or on desktop – your customers aren’t going to stick around on your website for long.

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