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Posts for October 2021

  • From Design to Sublime: The Value of Choosing a Marketing Agency with an In-House Content Management System to Build Your New Website

     October 22, 2021

    Have you ever broken your computer and needed to call tech support for help? Sure, you can easily find the number you need to call to get help, but once you do, more times than not you spend precious time waiting for the next available representative, only to be bounced to another department, and so on and so forth. By the time you get the help you need, you’re worn out and jaded from the lack of attention and support you received. The same principle can be applied to the quote unquote “custom website development” services many marketing agencies and firms offer today. Here at RSA, we’re devoted to being the defector of this principle.

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  • Off-season Online Marketing: How can it help your seasonal business?

     October 20, 2021


    Being centrally located in the beautiful Black Hills, where tourism is a key industry, Robert Sharp & Associates frequently works with seasonal clients. From restaurants to tourist attractions, to retail stores, many of our clients only operate during the peak summer months when vacationers are flooding the area.

    However, as marketing experts, we understand that online marketing during the off-season is just as important to your business success as marketing during peak months. Just because your business may be only open 3-4 months out of the year doesn’t mean you want to be put on the backburner during the rest of the year. Utilizing social media and digital advertisements are great ways to create top-of-mind awareness, build relationships with your patrons, and make you stand out amongst the competition.

    In fact, while many seasonal businesses stop their marketing efforts in the off-season to save money, this may be one of the best ways to engage with your audience and build your customer base.

    In this blog, RSA will dive into marketing online in the off-season, how to do it, and how it will benefit your seasonal business. 

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  • Twitter for Professionals: Everything You Need to Know

     October 13, 2021

    When you think of building an online business presence for your business on Twitter, companies like Wendy’s and Taco Bell easily come to mind, having made headlines for their friendly banter and engagement with popular topics, trends, and conversations to reach a broader audience. While these clever efforts from major box-chains have proven fruitful, there has long existed a disconnect between the power of Twitter to generate conversion value for businesses. Well… until now. Enter Twitter’s latest offering for businesses to capture, convince and convert: Twitter for Professionals.

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