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Posts for 2017

  • Looking Ahead to a Brand New Year

     December 14, 2017
    Wishing you good times, good cheer, and a memorable new year.

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  • A/B Testing – Make Engaging Digital Ads and Websites for Your Customers

     March 29, 2017

    A/B TestingIf you’ve ever watched a late-night infomercial, you might remember a man by the name of Ron Popeil.  Ron is an American inventor and television personality who often showcased a number of products on his late-night infomercials.  Perhaps one of Ron’s most popular catchphrases was “Set it, and forget it,” in reference to his line of rotisserie cookers.  The premise is simple.  Set the cooker with your meal of choice, and forget about the hassle of cooking until the meal was done.  The marketing behind the message is brilliant: let the device do the work for you.

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  • Cutting Through the Digital Marketing Jargon: Terms to Ask Your Marketing Agency

     February 21, 2017

    Clicks. Impressions. Click-through-rate. Conversions. Chances are you’ve heard these terms thrown around under the umbrella of “digital marketing.”  To those in the industry, these terms are part of our everyday vocabulary.  With the majority of people switching from browsing the internet on a desktop or laptop to a mobile device like a smartphone or tablet, digital marketing is quickly becoming the new normal….and there’s a reason why.  Digital marketing allows us to provide advertisements and content to high-interest users.  Not only can we use digital marketing to target a highly-defined demographic, we can do it at a relatively low price.

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