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Posts in Branding

  • Rebranding: It is more than changing your name and logo

     January 18, 2024

    In the dynamic landscape of business and identity, the concept of rebranding goes far beyond the change of a company's name and logo. It involves a strategic and universal transformation that coincides with the core values, messaging, and overall perception of a company’s brand. We’re going to explain the comprehensive scope of corporate redefinition, exploring the tricky process of reshaping not just the visual aspects but also the core of a brand. Join us as we dive into the complexities of rebranding, where improvement meets identity, and discover the important impact it can have on businesses navigating the always changing market.

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  • How do you know when it is time to rebrand?

     January 24, 2022

    Making the decision to rebrand your business, no matter its size can be a stressful, time-consuming process. Not to mention, pulling off a successful rebrand can be difficult, and often times you might not receive the positive feedback you were hoping for.

    Despite these possible challenges, rebrands are often a necessary step you have to take to give your business the boost you’re looking for. Rebrands give you the opportunity to reconnect with the values and mission of your organization. Sometimes it pays off to look inward and adjust your outside appearance. When your brand is something you stand by, it is easier to promote your business with confidence.

    But looking inward is easier said than done. So, how do you know when it’s time for a rebrand? In this blog, RSA will discuss the five main reasons companies may consider rebranding, and why it may be beneficial to do so.

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  • The Key components to a successful brand guide

     September 10, 2021


    In our last blog, the team at Robert Sharp & Associates discussed the importance of building a brand for your company. We discussed why creating an effective, memorable brand is a must-do to make your company stand out and build trust with your customers. If you missed it, you can read it here.

    One of the key components of creating a memorable brand for your company is creating and implementing a defined brand guide. A brand guide is a document that helps ensure all content, graphics, web designs, and digital marketing ads your business creates maintain a cohesive look and feel. Essentially, it is a way to guarantee any materials being produced by your company align with the image you’ve created for your brand.

    So what needs to be in a brand guide, and how can you build a successful one?  Keep reading to discover the key components you need to create a successful brand guide for your business.

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  • How to go from Bland to Brand: A branding toolkit by RSA

     August 24, 2021


    When you hear the word brand what do you think of? For many, we might think of some of our favorite brands:  Nike, Starbucks, Apple, and more. But what is it about these popular companies that make them instantly pop into our heads when we hear the word “brand”? It’s because of something called brand value, or the worth of a brand to a consumer. All of these companies have created brands that are unforgettable and instantly recognizable.

    So what is branding and why is it important for your business? Boiled down, branding encompasses everything your business is and how your customers perceive you. Without a definitive brand, you aren’t leaving a mark on your customers and you can’t accurately showcase what your company is about.

    So, how do you create a brand that is both memorable, and showcases your company the way you want it to? Well, that’s what we’re here for!

    Our team of marketing experts is sharing our tips on how to make your company go from bland to brand!

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