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Posts in Video/Audio

  • The Importance of Storytelling in your Commercial or Marketing Video

     March 2, 2023


    The most significant difference between marketing 20 years ago and today is that you can't just tell a customer to buy your product. Customers today need to be persuaded and convinced. This is due to the fact that numerous businesses are competing for customers worldwide to purchase the same item or idea. Consumers are more likely to respond to advertisements or commercials that use pathos, one of the modes of persuasion. Pathos uses an emotional appeal to the audience and brings out those feelings that they already have.

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  • The Evolution of Television Advertising

     November 1, 2022


    The RSA team is back with another marketing history lesson for you. Today, we are going to be diving into the history of television advertising. Most young people today probably don’t even have a cable box and get all their television from various streaming services. But, I bet if you asked your parents and grandparents they remember when televisions came out and started appearing in households all over the place!

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  • Why creating a shot list is imperative to creating a polished final video project

     May 31, 2022


    Whether you are working on a 30-second television commercial or creating a feature film, creating a shot list is a key component to making sure your shoot runs smoothly and you end up with a polished final project.

     This blog will teach you about the importance of a shot list and how you can create one for your next video project.

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  • Getting some Action: How to Prepare for a seamless video shoot

     May 9, 2022

    Robert Sharp & Associates has been in the video game since our humble beginnings over thirty years ago. Since we’ve been in business almost everything about the way we film and edit video has changed. From the cameras, we use to the editing software, audio capabilities, and more! In fact, we remember the days we had to record on tapes and reels instead of SD Cards! However, there is one thing that has always remained the same and that is how to successfully prepare and organize for a video shoot.

    Whether you work as a videographer for an agency or business or do freelance work, understanding how to effectively organize and prepare for a photo or video shoot is a must. Shoot days can have many moving parts including talent, weather, daylight, locations, etc. Failing to prepare for a video shoot and map things out ahead will lead to a stressful day and you may even risk not capturing all your necessary assets.

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  • How to up your video game with branded b-roll

     February 22, 2022

    In our last blog article, we discussed how relying too heavily on stock footage in your video projects can lead to a disconnect and even possible disappointment from your viewers.

    Today, consumer habits are driven heavily by how much trust they have in a particular company or business. One great way to build trust with your consumers is by showcasing your company culture.

    Video marketing is one of the most effective ways to showcase company culture because it allows you to give a real-life view into your business, its people, and what you stand for.

    The best way to provide a glimpse into your company culture is through the use of branded b-roll. In this blog, RSA will discuss the different types of b-roll and how you can capture your own b-roll footage for your business or organization.

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  • How to know if you’ve fallen victim to Stock Footage Syndrome

     February 22, 2022

    Have you ever watched a video advertising a resort or hotel that looks peaceful and luxurious? Only to arrive and find that your dream getaway is not even close to five stars? Or maybe you watched a video for a company you considered joining full of happy faces laughing in a bright, cheery office. Then you go in for your interview and the office is full of tired-looking faces in a sea of beige? You, my friend, have fallen victim to Stock Footage Syndrome

    Stock Footage Syndrome is what happens when companies use stock footage that is not realistic or accurate of their brand. This leads to customers and clients having unrealistic expectations only to be disappointed when they see the truth.

    Stock Footage Syndrome can affect businesses of all sectors and across all industries. From retail, hospitality, restaurants, and more, stock footage used incorrectly can paint an unrealistic view of who you are and what you do.

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  • Must watch videos produced by the RSA team in 2021

     January 4, 2022


    As we wrap up 2021 and head to the New Year, we often reflect on the year behind us. 2021 was a great year for the team at Robert Sharp & Associates. We worked hard all year to produce amazing strategies and content for a variety of different clients.

    In recent years, video content has become an increasingly popular way to share information about your products, services, and company values. Video content often sees higher engagement than regular static content, and the best thing about video is it can be repurposed in a variety of ways. One video can be aired on television, be posted on social media, used in video ads, as well as be embedded on your web page.

    With video becoming such a popular way of sharing information, the video production team at RSA worked hard in 2021 to produce some truly memorable website and social videos, television commercials, or educational videos for our clients.

    Here are some of our favorite videos the RSA team produced in 2021:

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  • How to shoot high-quality, professional video using your smartphone

     June 21, 2021

    Video content is becoming increasingly popular due to its versatility, virality, and, most importantly, its ability to tell a story and entice an audience. Video is also accessible; anyone with internet access can watch videos. Now, with technology, just about anyone can produce video too.

    Technological advances have made it possible for just about anyone to create engaging, professional-grade videos with a tool that you carry in your pocket everyday… your Smartphone. Utilizing your phone to record and produce video content is a great way to save time and money.

    It is important to remember that if something isn’t quality it isn’t worth posting, and posting low-quality videos on your organization’s social media pages might be worse than not posting anything at all. Thankfully, our phones give us the ability to record and edit high-quality videos right in the palm of our hand.

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  • Using Digital Videos to Strengthen Your Tourism Marketing Strategy

     June 17, 2019

    Right now, millions of people around the world are sitting in their offices, homes, or local coffee shops, day-dreaming about being somewhere else. Anywhere else. And do you know what a majority of those people are about to do? They’re about to get on their computer, tablet, or smartphone, and start watching videos related to travel and tourism. They are on Google and Bing, searching for destinations. What’s the majority?

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