Hunt Aberdeen

RSA has been working with the Aberdeen Hotel Alliance to promote pheasant hunting in Aberdeen, SD. Hunters from all over the country visit Aberdeen for world-class hunting opportunities. RSA Geo-targeted pheasant hunters in specific areas of the country with static and motion display ads inviting them to the HuntFishSD website to begin planning their next hunting experience in Aberdeen. In addition to opening weekend and early hunts, we promoted the benefits of late season hunting through December and January as the perfect time to plan a hunt. The ads received over 11 million impressions and led to 190,000 clicks to visit the website, resulting in a 1,695% increase in website traffic while also decreasing the bounce rate by 57%.

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