Complete Health

For over thirty years, Community Health Center of the Black Hills has been providing quality healthcare for all patients, regardless of their status or ability to pay. As their services advanced and their growth continued, it became evident a rebrand was needed to better define what they have evolved into today. 

This journey began with a series of extensive meetings, both internally and with our valued client, to brainstorm a new name. During this collaborative process, we considered not only medical services, but culture, internal and external interpretations, competition and overall public awareness. Through test marketing and valued feedback, Complete Health was conceived.

Multiple logo options were then crafted, polished, and narrowed down in-house for a presentation to our client. Simultaneously, we were in the process of creating a tagline that resonated with our brand's essence. After deciding on the final logo and tagline, we created a comprehensive brand guide and started to develop a new website utilizing this guide.

The brand guide was also instrumental in rebranding all existing collateral pieces such as; letterhead, envelopes, folders, appointment cards, rack cards, banners… anything and everything with their name and logo. In addition to these pieces, was the rebranding of the building with all new signage, inside and out, which included their satellite offices at One Heart and General Beadle School. Click to check out photos of the installed signage.

Do you need help with print ads or a new logo? Contact our graphic designers today!