Social media is meant to connect people so that we can interact and share our interests. If you think social media stops at Facebook, you’re making a costly mistake. Truly effective social media management spans the entire spectrum of the internet. Navigating which platforms would best benefit your business can be confusing. The important thing to remember is the purpose of social media is to connect people. The real power here is not in the tools or technologies, it’s in the people and conversations.

When incorporated into your web strategy, social media can be a powerful tool ...

... for customer service, reputation management, and improving the quality of your products or services by listening to your customers.You may already be familiar with some social web platforms:

None of these are worth much to you (or your bottom line) unless you have a social media marketing strategy to capitalize on them.

Having the ability to reach your customers online, learn about them (where they live, their needs and wants, their likes and dislikes, and who influences their perception of your brand and how that perception can be altered), and listen to what they’re saying about you is what makes social media so powerful. The creative minds at Robert Sharp and Associates, a top digital marketing agency in Rapid City, South Dakota, can help you create a social media marketing strategy that allows you to connect with your customers across multiple platforms to help increase your bottom line.